Profile

Results

We work with you on a personal level to determine the best solutions for your unique needs, then leverage our seasoned expertise to achieve the best possible results.

Relationships

We are your trusted partner in success. Our firm is large enough to offer a full range of professional services at a fair price, but small enough to give you the individual attention that you deserve.

Relief

Rest assured that when a need arises, our firm is ready and capable to handle everything for you so you can focus on what matters most to you.

Staff Profiles

Erika Jones

Founder & Chief Executive Officer, She Knows Profits™ Certified Fractional CFO | Profit First Professional

As the founder of She Knows Profits™ and CEO of Express Tax Financial Group, Erika Jones brings over 15 years of expertise in tax strategy, financial planning, and business advisory. She leads with a unique blend of precision and purpose—empowering CEOs, nonprofit leaders, and franchise operators to take control of their cash flow, grow with confidence, and finally pay themselves first.

A Certified Profit First Professional and Fractional CFO, Erika is known for transforming complex financial systems into clear, actionable strategies that fuel sustainable success. Through her signature Profit Clarity Session™, SHE Framework™, and Growth & Profit Pathway™, she helps business owners turn revenue into real results.

Jason Cheek

Chief Operating Officer, Express Tax Financial Group Head of Operations & Technology

As COO of Express Tax Financial Group, Jason Cheek leads the development and execution of operational systems that drive efficiency, growth, and innovation across the company’s suite of tax and financial service brands. With a strategic eye for scalable infrastructure and a deep understanding of technology integration, Jason ensures every process—from client onboarding to backend automation—is built for excellence.

He oversees the Operations and Technology Department, where he blends systems strategy with service delivery to support firm-wide performance. Jason’s leadership plays a critical role in advancing the company’s mission: to empower tax professionals and business owners with tools, support, and systems that scale.

Mike Michalowicz

Adviser & Lead Profit First Strategist

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.